To combat the spread of fake news, Facebook has announced that they are adding a news tab to their U.S. user interface. The company has teamed up with the Wall Street Journal, ABC News, CBS News and Fox News among other news outlets to test the site's new ad-on.
Facebook plans on placing the application on 200,000 U.S. users’ interfaces to test the new application and working on an algorithm to ensure that individuals can see local news as well as relevant national news.
This new direction for Facebook follows a slew of controversy, including the company’s recent criticisms for allowing political ads that contain lies under a policy of free expression.
The New York Times obtained a letter signed by over 250 employees that states they disagree with the company's polices. Signers declared “…it doesn’t protect voices, but instead allows politicians to weaponize our platform by targeting people who believe content published by political leaders is trustworthy.”
Facebook is in the process of rebranding for 2020, even producing a new logo, to clearly draw distinction between the company and the app, which will maintain its own branding. This separate branding strategy will also allow individuals to differentiate what products they use that come from Facebook.